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HR Trend Institute

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5 ways HR professionals can use technology to improve wor...

Effective use of technology is critical to the success of any business. Whether in production, sales or administration, technology helps businesses to run more smoothly. It also enables employees to leverage their time and ability, to make more informed decisions, and to implement strategies more quickly. This is especially true in the world of Human Resources, where the building of capable...

Employer-Branding, Social-Media und Personen

4 28 71 1032

The use of Personas (HR Trends 2017, 15)

HR Trend Institute
11. Mai, 09:32 Uhr

Shero Hunkemoller Relatively late (apologies!) I picked up the trend to use personas in HR. Last year I heard a story of the CHRO of Hunkemoller , Anne Jaake, in which she explained how they used the Hunkemoller persona Shero to redesign HR at Hunkemoller. Since then, I have learned about several organisations that use personas to redesign their employee journey. Personas in HR As HR and...

Employer-Branding und Social-Media

9 132 1 2 777

10 Talent Management Trends for 2019

HR Trend Institute
28. Januar, 06:02 Uhr

In November last year, I had a discussion with a team of HR professionals of Deutsche Telekom, about the future of talent management. In this conversation we covered the following important talent management trends. 1. It is time to renew the talent management process Recently I was present at a presentation of a talent management leader of Philips Electronics. He started his presentation with...

Employer-Branding, Gehalt und Führung

35 43 1 1439

Hiring trend in academic institutions: more part-time staff

HR Trend Institute
10. August, 06:00 Uhr

Among the top, most key components to having a successful learning institution is having a well-qualified and committed workforce, irrespective of where they work. That means from the cooks, the security personnel, janitors, to the administration, lecturers, and coaches. Academic institutions are like a machine, it can only perform efficiently and sufficiently when all individual parts work as...

Employer-Branding, Social-Media und Personen

6 19 1 1 1582

Selection trend: blind hiring

HR Trend Institute
21. August, 09:18 Uhr

Technology giant Google recently found itself embroiled in a controversy over accusations of bias in their hiring process. Without rehashing the situation, the short version is that the company faced some debate about preferential treatment towards specific demographics and diversity. The validity of the argument is a story for another time and place, but it does open up one very important...

Employer-Branding, Personen und Social-Media

8 8 100 1091

The invasion of Chatbots (HR Trends 2017, 16)

HR Trend Institute
06. Juni, 06:30 Uhr

I am Norman, the writing bot. How can I help you? My name is Tom Haak. I am working at the HR Trend Institute, and writing a blog post about the use of chatbots in HR. Nice to meet you, Tom. How can I help you? What is a chatbot? A chatbot is a computer program designed to simulate conversation with human users, especially over the internet. I am a chatbot. Are chatbots used in the HR...

Employer-Branding und Social-Media

26 69 154 2 3 1162

Zukunft Personal Europe 2018: a virtual tour

HR Trend Institute
17. September, 05:01 Uhr

Guided Tours at Zukunft Personal Europe 2018 During Zukunft Personal Europe 2018, I guided one international tour on each day of the event. Zukunft Personal is a huge event, and some visitors like it to see some highlights with a guide. I like very much to be a tour guide, and I hope to do more tours next year! As not everybody was able to come to Cologne, or to join the tour, I would like to...

Personalmarketing, Employer-Branding und Bildung

5 11 714

18 trends for learning organisations

HR Trend Institute
11. Juni, 05:48 Uhr

HR trends and the opportunities for learning organisations On June 7, 2018, I gave a presentation about “HR trends and the opportunities for learning organisations”. I tried to cover 18 trends in 45 minutes, and as the beamer lost connection a couple of times, the actual presentation time was less. I realise it was probably a bit too much for some people in the audience to digest, at the end of...

Employer-Branding, Arbeitsrecht und Social-Media

9 30 1942

Understanding HR Trends; an incomplete list of Techy word...

HR Trend Institute
28. August, 06:00 Uhr

From my experience it is hard to exchange visions or brainstorm about the future when certain nouns and verbs are being used incorrectly. Sometimes they are not even known at all. Yet we all talk HR. So based on trending HR articles I made a dictionary of 60 words that possibly cross your path when you are rethinking your HR. It might help understand each other. I ended part 1 with HR...

Employer-Branding, Social-Media und Personalmarketing

3 19 1 1383

Starting with HR

HR Trend Institute
06. August, 14:00 Uhr

The newly appointed people operations manager of a fast growing scale-up (120 people today) called me. She had just started, and if I could give some advice. We drank a coffee in Amsterdam. Below a short summary of my tips. 1. Don’t hire an HR manager My first message was: I would not have hired you. Why would an organisation with 120 people hire their own HR manager? Usually the pattern is...

Employer-Branding und Personen

5 15 723

HRcoreLAB 2018: Personalisation, HR Tech and Agility

HR Trend Institute
21. März, 14:05 Uhr

Working as the HR Director of Destia, a leading Finnish infrastructure company, it’s my duty to understand the global HR trends and best practices, and to consider what impact or opportunities these present with regards to our work and business. But at times you need to distance yourself from the daily work and reflect whether you are going in the right direction. These were the key reasons why...

Employer-Branding, Personalentwicklung und Führung

26 7 775

How will the rise of robots impact HR?

HR Trend Institute
15. Mai, 06:26 Uhr

An engineer at IBM once told me that the future of information technology could be summed up in a few key terms: mobility, cloud computing, the internet of things, and automation and artificial intelligence. It is worth bearing in mind that automation and artificial intelligence are becoming more and more prominent topics within the public sphere, especially with the emergence of powerful AI...

Employer-Branding, Social-Media und Personen

32 149 3 2 2131

HR and the major 2018 Consumer Trends

HR Trend Institute
12. Februar, 06:05 Uhr

HR can learn a lot from marketing and market research. Employees are consumers, and why would they behave a lot differently in the workplace than in the marketplace? Last year we used the terrific material of trendwatching.com on the 2017 consumer trends as the basis for our article: 2017 consumer trends and the opportunities for HR. Time for an update. In this article we look at the major 2018...

Employer-Branding

4 15 1 1058

Five Trends to improve your Selection Process

HR Trend Institute
22. Oktober, 04:12 Uhr

Selection process often still very poor In many organisations the quality of the selection process is still very poor. The unstructured interview is still the most used selection instrument, and there is not a lot of evidence that interviews are a good instrument. The selection criteria are most of the time not based on thorough data analysis, but more on lists made by HR and managers based on...

Employer-Branding, Personen und Personalmarketing

8 1 731

“A good HR professional is not too submissive”

HR Trend Institute
18. März, 06:00 Uhr

slovenian times Tom Haak interviewed by the Slovenian Times What defines a good HR professional? What defines a good HR professional? Are those characteristics/competencies changing over time? It is not one-size-fits all. Let’s not try to capture all the characteristics of the ideal HR professional in one person. The composition of the team, with a good level of diversity, is important. There...

Employer-Branding, Personalmarketing und Gehalt

10 14 3 1146

Top 8 meditation apps to use at work

HR Trend Institute
18. Februar, 06:00 Uhr

Today’s world and is extremely chaotic. People are swept into monotonous cycles that take their minds away from what’s truly important. They get lost in the sea of unimportant details, and they lose their overall life focus. Why is Meditation Important? Wake up, prepare for work, eat a quick and often unhealthy breakfast due to the lack of time, work, work, work, go home, take care of...

Employer-Branding, Bildung und Gehalt

101 10 1 1237

Eliminate Bias by using Gamified Assessments

HR Trend Institute
01. Oktober, 05:00 Uhr

Do you know what frustrates thousands of applicants who aspire to work for well reputed organisations? It’s having all the right experience, credentials and qualifications and yet not being able to secure a job. Why is does it happen so often? What’s really holding them back? It’s simple. It’s the recruiter’s and hiring manager’s bias that’s holding good candidates back. However, I don’t blame...

Employer-Branding und Personen

9 10 832

10 trends in people analytics

HR Trend Institute
02. Juli, 05:00 Uhr

People analytics is developing and maturing. These are 10 major trends for the near future. 1. From one time to real-time Many workforce analytics efforts start as a consultancy project. A question is formulated (“How do our employees experience their journey?”), many people are interviewed, data is gathered, and with the help of the external consultants a nice report is written and many follow...

Employer-Branding, Personen und Personalmarketing

21 40 1961

Why you need a Digital Employee Experience Design

HR Trend Institute
25. Juni, 06:00 Uhr

Digitisation is everywhere, whether you like it or not. It disrupts the way we live and the way we work (together) – sometimes even subconsciously. Like in every change process there will be resistance, that might feel like it is delaying what needs to be done. However, when you can convince your toughest opponents, they will become your best allies. In this article, I will share my views on...

Employer-Branding, Personalmarketing und Controlling

8 21 836

Ask Tom!

HR Trend Institute
23. April, 07:05 Uhr

Ask Tom! Regularly I receive questions, via e-mail or LinkedIn. Sometimes I answer. Some of my answers I will collect in this post. The answers will be edited a little bit, to make sure organisations and people cannot be recognised. Questions can be asked via LinkedIn or e-mail. 1. We need an engagement survey, quick The Question: One of our consultants is doing some work at a mid-size client....

Studie, Employer-Branding und Social-Media

11 1722

Trends in graduate recruitment in the USA

HR Trend Institute
03. Juli, 04:55 Uhr

The job market for graduates will be good in 2017 By any definition, 2016 was a great year for fresh graduates when it comes to finding a job. According to a report published by CNBC, 2016 was the best year for college graduates in a long time. The report claimed that employers hired 5% more graduates in 2016 compared to previous year, which allowed 1.9 million fresh graduates to find jobs with...

Employer-Branding, Studie und Social-Media

6 6 63 1 1099

Test: does your personality fit with the HR profession?

HR Trend Institute
17. April, 04:26 Uhr

On April 17, 2018, we reached 250 participants, so the test is closed. The Big 5 factor model The Big 5 factor model is widely used in personality tests. In its traditional format, you must answer many questions in a questionnaire. People responsible for selection, in organisations and agencies, are looking for simpler and more attractive ways to conduct personality testing. Speed and visual...

Employer-Branding, Personalmarketing und Social-Media

3 8 367

Some free tickets for Zukunft Personal 2018

HR Trend Institute
30. August, 14:43 Uhr

Some free tickets for the relations of the HR Trend Institute The organisation of Zukunft Personal 2018 kindly provided the HR Trend Institute with some free tickets. If you want to use this offer (first-come-first-serve), please go to www.zukunft-personal.com/europe/tickets and use the code ZPE18_HRTrendInstitute (Use “click here to enter a promotion code”). We hope to see you in Köln! Tom...

Employer-Branding

9 181

The HR Trend Institute at Zukunft Personal 2017

HR Trend Institute
15. September, 15:42 Uhr

Zufunft Personal 2017 Tom Haak, Director of the HR Trend Institute, will be present at Zukunft Personal 2017, from September 19-21 (in Cologne). He will give a presentation, guide a tour and facilitate a discussion in the “Meet the Blogger” series. He is always interested to learn more about innovative HR solutions. If you have tips, an/or want to drink a cup of coffee at the fair, contact him...

Employer-Branding

7 36 213

Trends in the personal data of Tom Haak

HR Trend Institute
14. Januar, 06:00 Uhr

Apple Watch 2018 was the first full year I used my Apple watch. I use my watch to track activities, workouts, meditation and sleep. I started tracking my weight later in 2018, so no report yet. In this report I want to give you some insight in my personal data. The apps I use for this purpose: Apple activity app AutoSleep Headspace HeartWatch My Weight Health (for reporting) I do not have...

Employer-Branding

10 5 304

Tom Haak at Zukunft Personal Europe 2018

HR Trend Institute
22. August, 06:00 Uhr

Tom Haak of the HR Trend Institute is collaborating with Zukunft Personal Europe. During the three day event, he will be involved in the following activities. Daily Briefing Daily, from 9.45-10.15, Tom will give a briefing for the international visitors, giving them some guidance on how to make the best of their visit. Guided Tour During the one hour Guided Tour (starting each day at 10.30),...

Employer-Branding

4 109

5 Internal Communications Trends for 2019

HR Trend Institute
07. Januar, 06:00 Uhr

Internal communications is changing slowly. We still see many newsletters and magazines with the usual content (Interview with the CEO, Our office in Dubai, We ran for charity in Zurich and The secret hobby of ….). These newsletters and magazines hardly ever excite employees. Employees want to be heard, employees want to be taken serious and employees appreciate quick and honest...

Employer-Branding, Social-Media und Gehalt

65 1 747

10 inspiring HR Trends for 2019

HR Trend Institute
26. November, 05:44 Uhr

Since 2014 we annually publish (at the end of November) our view on the HR trends for the coming year. In this blog post our view on 2019. Trendwatcher or Trendwisher? After a try out, where I talked about my draft list of HR trends for this article, one of the participants commented: “I think in some ways you are more a trendwisher than a trendwatcher, as some of these trends seem more wishful...

Employer-Branding, Social-Media und Gehalt

770 1 2187

Tom Haak on Tour

HR Trend Institute
26. Februar, 06:00 Uhr

An overview of some of my activities in the coming months. Click on the pictures if you want more information about the events. Unleash London March 19 and 20, 2019 London, UK On March 19 and 20, 2019, I will be in London to attend the Unleash conference and exhibition. I will moderate the Workforce Tech track, and hope to meet many friends and relations from the global HR tech community. On...

Employer-Branding

8 8 713

To a more human and holistic HR (HR Trends 2017, 17)

HR Trend Institute
07. August, 08:09 Uhr

When I started working, in 1982, HR did not really exist. We were called Personnel Managers. Probably I just started working in the period that personnel management started to gain importance, and management and personnel professionals became aware that organisations could benefit from a more strategic and structured approach to people management. In my working life I experienced three...

Employer-Branding und Social-Media

4 23 49 1 2 636

Trends in recruitment technology

HR Trend Institute
31. Juli, 06:03 Uhr

Changing the recruitment game with big data Most companies can relate to the overwhelming work that characterises recruitment. Searching for not only the best but also suitable candidates for a position can be a daunting task. However, with modern day advancements in technology and information, numerous platforms have surfaced to aid in this process. Data has also been incorporated in the...

Employer-Branding, Social-Media und Karriere

6 8 38 1 1 1626

How AI can help to decrease bias in sourcing and selection

HR Trend Institute
10. September, 05:30 Uhr

AI developments are going fast, also in the HR domain. AI can help to decrease the bias in sourcing and selection. This article describes how. The post How AI can help to decrease bias in sourcing and selection appeared first on HR Trend Institute.

Employer-Branding, Personen und Social-Media

5 19 1 619

How to control your employees in these modern times

HR Trend Institute
13. August, 06:04 Uhr

Do you really trust your employees? Do your employees really trust you? The fashion is, to communicate that you really trust your people, and that you are more a servant leader, leading from behind, than an authoritarian charismatic leader, that people should follow. Your personal coach has said it more than one time: back off! Do not tell your people what to do, but listen, reflect, and...

Employer-Branding, Studie und Social-Media

7 10 1 1104

Employee Engagement in the digital age. What does it mean...

HR Trend Institute
18. Juni, 05:49 Uhr

Employee engagement is being used by Human Resources for several years now, to promote productivity and performance. Today that focus is expanding to influencing retention and employer branding. Partially through designing an employee experience without discomfort. Due to the digital Transformation and Industry 4.0 , this will increase the importance of internal communication & technology,...

Employer-Branding, Social-Media und Gehalt

11 17 1 1061

Will Digital Detox Day (DDD) become a trend?

HR Trend Institute
01. Mai, 08:32 Uhr

When was the last time you were offline for a whole day? When was the last time you were offline for a whole day? Or even an hour, non-stop, besides from the obvious of being asleep at night or during a flight? Although the latter might not even be obvious anymore, hence now already eight airlines offer free inflight Wi-Fi. These days they say that being offline, having tech-free hours, is the...

Employer-Branding und Social-Media

10 28 1415

HR, please give me a menu!

HR Trend Institute
20. November, 06:00 Uhr

HR: preacher or waiter? Recently I met with the HR team of an organisation, where they had just got a new CEO. This new CEO had given the HR Chief a clear assignment. “In my last organisation”, he said, “HR took a very moralistic approach. Their view was: we know what the leaders and the managers in the organisation should do. The leaders want HR to do things they do not like, but HR constantly...

Employer-Branding, Personen und Führung

12 23 263 1 486

New trends in recruitment and selection

HR Trend Institute
19. Juni, 04:23 Uhr

Many recruitment processes still deliver a poor candidate experience In March 2015, we published our article: “7 trends in recruitment and selection“. Time for an update. It is remarkable how slow organisations are in adapting to trends, and using the opportunities offered by current HR tech solutions. In my family, there are several young graduates looking for a job, and the stories that are...

Employer-Branding, Social-Media und Personalmarketing

8 16 328 1 4 1776

Get rid of the 9-grid

HR Trend Institute
24. September, 05:00 Uhr

“Get Rid of the 9-grid” Tom, what do you think of the 9-grid? The 9-grid is typically one of the HR tools designed in the last century. I think it was designed by McKinsey for GE, probably together with the famous principle: always get rid of your bottom 10% low performers. I have used the 9-grid a lot, and I have spent hours in sessions with senior management (“calibration meetings”),...

Employer-Branding

5 6 1 703

Understanding HR Trends; an incomplete list of Techy word...

HR Trend Institute
27. August, 06:00 Uhr

Employer-Branding und Social-Media

8 9 1341

Moments that matter: a catalogue

HR Trend Institute
14. Mai, 04:36 Uhr

Moments that Matter – A Catalogue (part I) During the employee journey, there are critical moments that are important in establishing the employee experience: moments that matter. Jacob Morgan, is his book The employee experience advantage, makes a distinction between three kinds of moments that matter: specific (like the first day on the job), ongoing (like the interaction between employee and...

Employer-Branding, Personen und Social-Media

7 11 1 1657

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